Chelsea have signed a club record kit deal with Nike that is
reported to be worth £60 million ($73 million, 66 million
euros) per season to the Premier League club.
The Blues have been in talks with American sportswear
giants Nike since May, when it was confirmed Chelsea were
ending their partnership with adidas six years early at the
end of June 2017.
That deal with the German firm was said to be worth £30
million annually, but it will be dwarfed by the Nike
agreement, which is understood to see the company make
the full kit for Chelsea’s first-team, academy sides and
ladies’ squad for the next 15 years.
Chelsea will earn an estimated £900 million by the time the
deal, which starts from next season, expires in 2032.
Manchester United, the Premier League club with the most
visible global profile, have a 10-year deal with adidas, which
started for the 2015-16 season and is worth a total of £750
Spanish champions Barcelona are said to receive £120
million-a-year from their agreement with Nike.
Chelsea director Marina Granovskaia believes the new deal
will offer the west London club a unique opportunity in brand
“This is an incredibly exciting and important deal for the
club. Like Chelsea, Nike is known around the world for its
excellence and innovation and we look forward to working
together in what is sure to be a successful partnership,”
Granovskaia told Chelsea’s official website.
“We believe Nike will be able to support our growth into new
markets as well as helping us maintain our place among the
world’s elite football clubs.”
Credit : punch